Corporate-Employer branding

The image of your company and your brand is crucial for success.

Especially in times of social uncertainty and an abundance of offers, corporate branding is gaining in importance. The basic idea of corporate branding goes beyond classic product-related brand management. It’s about the positioning and identity of your entire company. It extends beyond mere elements like a logo, slogan, or corporate design. The genuine essence of your company is shaped by the individuals who drive it forward.

What is the challenge of the market ?

You are looking for new employees and would like to position your company as an attractive employer

You want to attract more attention on your website or social media

You want to improve your corporate communication externally and internally

You want to visually highlight the unique selling points of your company and your products

Different audiences

This is about the positioning and identity of your entire company. At the same time, different target groups are addressed, such as customers, suppliers, external investors, employees, financial service providers or the public.

Which target groups would you like to position your company for ?

By bringing our ideas together, we determine a shooting list adapted to the campaign or target audience.

Digital media

Especially the visual appearance and the visual language is important in social media and should reflect your company profile with the central values. Images can be dynamic and modern or serious and trustworthy.

What values and properties do you want to represent ?

Through my experience and my methodologic approach, I find the right images to bundle the characteristics of your company.

Employer Branding

The success or failure of a company hinges on its business identity. Those who are passionate about the cause can truly make a difference. Key to this is appreciation. When a company invests in its employees through professional self-presentation, it sends a clear signal of appreciation, fostering loyalty as a result.

I capture the passion, pride, involvement of your employees to highlight them, and expose a positive image of the work environment.

If you have any questions, don't hesitate to contact me.
Different modules and why you need them

Professional Bild: A professional headshot helps to create a positive first impression. It communicates professionalism and competence, which are essential for building trust and credibility in the corporate world.
Personal Connection: People like to do business with other people, not just with a faceless corporation. Including headshots in corporate branding allows customers, and partners to put a face to the name, helping to foster a personal connection and build a sense of familiarity and trust.
Social Media and Online Presence: In the digital era, having a strong online presence is vital. Professional headshots are commonly used on company websites, social media platforms, and professional networking sites. A consistent and professional visual presence across these channels can significantly enhance a company's online reputation and visibility.

Humanizes the Brand: Team photos showcase the human side of a business. They put faces to the brand, making it more relatable and approachable to customers and other stakeholders.
Builds Trust and Credibility: When customers see the faces of the people behind a company, it helps build trust and credibility. It shows that the business is composed of real people who are accountable for their products or services.
Reflects Company Culture: Team photos can reflect the company's culture and values. They portray a unified and cohesive workforce, which can be a powerful representation of a positive and supportive work environment.
Enhances Employee Engagement: By featuring employees in team photos, it boosts their morale and sense of belonging within the company. This can lead to higher employee satisfaction and engagement, which, in turn, can positively impact productivity and retention rates.
Marketing Tool: Team photos can be used for marketing and public relations purposes. They can be utilized in various promotional materials, such as company websites, social media profiles, brochures, and press releases, to create a positive image of the brand.
Attracts Talent:Well-curated team photos can serve as a recruitment tool. They can attract potential employees who resonate with the company culture and values, thereby helping in the process of attracting top talent.
Client Relationship Building: Team photos can also aid in client relationship building. Clients often like to know who they are working with, and seeing the faces of the team members can foster a stronger connection between the client and the company.
Overall, team photos are an integral part of corporate branding as they contribute significantly to shaping the public perception of a company and establishing a strong, positive brand image.

Authenticity: On-location shots help portray an authentic and genuine image of a company.
By showcasing the real environment where the business operates, it establishes a sense of trust and transparency with the audience.
Context: Context is crucial in branding. On-location shots provide context about the company's physical presence, its culture, and its interaction with the surrounding environment, giving the audience a better understanding of the company's values, mission, and operations.
Differentiation: On-location shots allow a company to differentiate itself from competitors. By showcasing its unique setting, whether it's an office, manufacturing facility, or retail space, a company can highlight its distinct features that set it apart from others in the market.
Storytelling: On-location shots can be used to tell a compelling brand story. They can illustrate the journey of the company, its roots, and its growth, giving customers and clients a deeper connection with the brand and its narrative.
Emotional Appeal: On-location shots can evoke emotions in the audience. They can create a sense of familiarity, comfort, or excitement, depending on the narrative and the setting. This emotional connection can strengthen the bond between the brand and its target audience.
Credibility: On-location shots add credibility to the brand. By showcasing real people, real products, and real settings, it provides evidence of the company's existence and its activities, reinforcing its credibility and legitimacy in the eyes of customers, investors, and stakeholders.
Transparency: In an age where transparency is highly valued, on-location shots demonstrate that the company has nothing to hide. It shows that the company is open and honest about its operations and is willing to share its behind-the-scenes activities with its audience.
In summary, on-location shots play a crucial role in corporate branding. These elements collectively contribute to a strong, relatable, and trustworthy brand identity.

Where do we hold the photo sessions?
All the modules offered above can be taken at your place (office, factory, or any other suitable place of your choice).
It is not necessary to move your employees or yourself. Like this, everyone can go to his occupation when he is not asked for the shooting.
How do we get organized?
After you contacted me, I will kindly ask you to fill a short questionaire with the most important topics so we can get started.
Then, we will have a first meeting. If possible, I would come over to you so I can already scout your environement. Otherwise, we will use phone call or Zoom.
We will go through our list of questions and get all the responses we need.
How many assets shoulg I expect?
The number of assets you’ll receive varies completely by project. This depends on the size of your business, the type of portraits you’re looking for and your budget among other factors.